Home Uncategorized Shifting to the small screen

Shifting to the small screen

by Istiak Ahmed Shimul

In an era where everyone is glued to their smartphones, it is only logical for marketers to spend increasingly more in small screens. Even in India, digital marketers are spending more than 62% of their marketing budget on small screens now. The trend in Bangladesh is heading that way too. We got to talk with George Chua, Director at Axiata Digital Advertising which is the digital advertising arm of Asian telecom giant ‘Axiata Group Berhad’. He shares his view on mobile advertising and what future it holds in Bangladesh.

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