Home » Cristiano Ronaldo moves Coca-Cola bottles at press conference, company’s value drops $4 billion

Cristiano Ronaldo moves Coca-Cola bottles at press conference, company’s value drops $4 billion

by MD Samsuzzaman Siyam

Cristiano Ronaldo made waves at the 2021 Euros with a small, but significant, move off the pitch.

And it may have cost Coca-Cola $4 billion.

What did Ronaldo do? It wasn’t much, but when he sat down for an interview session Monday, a day before Portugal’s 3-0 victory over Hungary, there were two bottles of Coca-Cola on display in front of him. Ronaldo elected to move the bottles and then said, “Agua,” before grabbing a bottle of water.

Incredibly, that one small move sent The Coca-Cola Company’s stock into a mini-freefall. It went down 1.6 percent, to $55.22 per share, shortly after the gesture. ESPN reported the company’s market value dropped from $242 billion to $238 billion. The company’s share price at the close of trading Wednesday was $54.67. 

MORE: Updated tables, results, schedule for Euro 2021

That drop in value may only be temporary, but it’s amazing that Ronaldo’s move had that much of an impact.

Coca-Cola is one of the main sponsors of UEFA’s Euro 2020 tournament, but a tournament spokesperson defended Ronaldo, saying that everyone “is entitled to their drink preferences.”

Ronaldo wasn’t the only player to move a pre-stationed beverage ahead of his media availability. France’s Paul Pogba did the same thing after France beat Germany 1-0 on Tuesday. The only difference was that he moved a bottle of Heineken, which had been stationed in front of him.

Pogba is a practicing Muslim and doesn’t drink alcohol, so that explains why he wanted the beer bottle removed.

Unlike Coca-Cola, Heineken’s price per share didn’t decline after Pogba’s move. Instead, it stayed largely level before closing up 0.3 percent Wednesday at $59.93 per share.

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